Riley Clubb / Fractional Cofounder

More than an agency. More execution than an advisor.

I work with serious entrepreneurs to turn early ideas into strategy, product direction, prototypes, and working software momentum before they hire a full team.

Start with a conversation See the working week

Cofounder-grade thinking, builder-grade execution, and enough founder scar tissue to keep the work honest.

Technical founderPrototype to product

Operator lensStrategy to decision

MIT Sloan MBA
Built and sold IntentPost
Harvust cofounder
Farm Bureau Entrepreneur of the Year
AI-enabled product builder
Board director

Who this is for

For founders who can fund momentum, but cannot manufacture more time.

You have a serious idea, but not a spare founder life.

You are mid-career, capable, and busy. Nights and weekends are not enough to test the market, shape the product, and build something real.

You own a real business and see a software or AI opening.

You know the market, customer, or workflow better than most software people. You need a partner who can translate that edge into a venture-grade plan.

You need judgment and output in the same person.

Not a slide-only advisor. Not an agency waiting for a perfect brief. A founder-caliber operator who can think, build, decide, and adapt beside you.

The gap

The earliest stage needs strategy and output in the same week.

Agency

Executes the brief

Useful once you already know what to build, who it is for, and why it matters.

Advisor

Improves your thinking

Helpful for perspective, but the work often returns to your already-crowded plate.

Fractional Cofounder

Shares the 0-to-1 load

I help form the strategy, pressure-test the idea, build the first proof, and make the next decision easier.

How we start

One week together before anyone pretends this should be a long engagement.

The first step should feel like having the right cofounder in the room, not buying a packaged workshop from a menu.

First step

A Working Week Together

Before a longer engagement, we spend a real week on the thing in your head. You should feel what it is like to have a technical founder, product thinker, MBA-trained strategist, and experienced operator pointed at your opportunity.

Pressure-test the customer, market, business model, and technical unknowns.
Turn scattered intuition into a sharper product thesis and near-term path.
Prototype, map, research, or make the first concrete artifact the idea needs.
Decide whether a 3, 6, or 9 month partnership is the right next move.

If there is fit

3, 6, or 9 month fractional cofounder engagements

For the right opportunity, we move into a focused retainer. Usually that starts around a consistent weekly block of founder-grade time, with the work aimed at momentum instead of ceremony.

Product strategy and scopePrototype and MVP buildoutAI workflows and technical architectureCustomer discovery and offer designHiring, vendor, and roadmap decisionsGo-to-market experiments

Why Riley

Built for the strange middle between founder, strategist, and builder.

I have worn both technical and non-technical founder hats across agtech, B2B marketing, AI-enabled consumer products, civic systems, finance, and founder-led experiments. Most recently, I built and sold IntentPost, a B2B marketing startup exploring how physical touchpoints can break through saturated digital channels.

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Cofounded Harvust, farm HR software recognized as Farm Bureau Entrepreneur of the Year.

Built AI-enabled products and public experiments under Perfectly Human.

Served on the Baker Boyer board and in local civic leadership.

Operating style

The work should create evidence, not just artifacts.

Make the unknown smaller

We identify the riskiest assumption, then design the fastest credible way to learn from it.

Build only what teaches

Early software should clarify demand, behavior, and feasibility. Anything else is expensive theater.

Protect founder energy

The goal is not more meetings. It is fewer unresolved loops in your head and more concrete progress in the world.

Start here

Bring the idea, the urgency, and the budget to take it seriously.

I will bring founder judgment, product taste, technical execution, and a bias toward getting to something real.

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